Site Audits
At Tested Influence, we understand the importance of site audits in digital marketing. A comprehensive site audit is much like a health check-up for your website; it can uncover problems with your website's performance, usability, and search engine optimization (SEO), and reveal opportunities for improvement. Site audits are conducted by our team of experts who are well-versed in a wide range of digital marketing strategies. They have extensive experience in auditing websites and can provide you with valuable insights and recommendations that can help boost your website's performance in order to achieve better results.
Technical Issues
One key aspect of site audits is analyzing technical issues that may be hindering your website's performance. We identify any barriers that may be preventing search engine bots from crawling or understanding your site. These could include broken links, slow-loading pages, duplicate content, or missing tags. By successfully addressing these issues, we can help your website rank higher on search engine results pages (SERPs) and improve the user experience for your visitors.
User Experience
User engagement is another crucial aspect that we assess as part of our site audits. We analyze your website's design, layout, and content to ensure it is user-friendly and visually appealing. We also look at the calls-to-action (CTAs) on your site to see if they are effective in encouraging visitors to take action. By understanding how users interact with your website, we can make recommendations for enhancing their experience and increasing conversions. Through analyzing metrics such as bounce rate, session duration, and pages per session, we gain insights into where the user experience may need improvement. For example, a high bounce rate could indicate that visitors are not finding what they're looking for, and we can work with you to address this issue by optimizing your website's navigation and content.
Content
Content is king in the digital realm, and our site audit services pay particular attention to your site's content. We evaluate the relevance, quality, and structure of the content on your site. This involves checking for issues such as thin content, missing or poorly optimized meta tags, and improper keyword usage. We will also examine your site's SEO performance, which includes assessing your organic search traffic, keyword rankings, and backlink profile. The goal is to identify any SEO issues or penalties that may be hampering your site's visibility and rankings in the search engine results pages (SERPs).
Transform Your Website With An SEO Consultation
Our site audit service at Tested Influence provides you with a detailed, actionable report that outlines the areas of your website that need attention. We believe in a data-driven approach, and our audits are designed to provide clear, actionable insights that can guide your website optimization strategy. Whether you're a small business owner or the head of a large corporation, our site audits are a vital tool for maintaining a healthy, high-performing website. We can offer guidance and support in implementing the suggested improvements for your site and help you make necessary changes to your website to improve its overall performance.